Link-building is an important part of any website. The whole idea behind it, similar to the political quote: I'll scratch your back if you scratch mine.
It begins quite simply. You search for sites that attract you because of their complementary content to your business. You send an email, asking the web master to link to your site. The next thing you know, that site's readers become customers at yours. It's really that easy.
Link building is one of the most crucial parts of any search engine optimisation campaign. According to the new search engine algorithms, it is not the matter of only backward links but you need to have good quality and relevant backward links. Backward links can increase your PR and rankings in SERP (Search Engine Result Pages).
Monday, April 20, 2009
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